George Mordaunt is the owner of the Mordaunt Group which offers two exclusive services in the Irish motor industry – Pay As You Go Auto & wesourceNEcar.
wesourceNEcar specializes in sourcing and importing UK cars on demand. This is the only official motor dealership in Ireland that exclusively sources product ordered by customers in advance of viewing or test driving.
In 2014 George created and developed a concept called Pay As You Go Auto. The company is the only motor business in Ireland that offers this exclusive service to customers. The research and development and subsequent launch in 2014 has given the company a national profile for its unique and exclusive business model. It remains the only genuine alternative to car finance and long-term car hire.
George Mordant has also written and published two books in which he documented the effects of the financial crisis of 2008 on his business. The first book which is called Shepherd’s Pie received critical acclaim nationally and internationally for its brutal honesty of what it was like being in business in Ireland during the crisis.The books positive reviews were national, accross the UK and internationally with George appearing on the New York Times and Herald Tribune.
He has also been involved in other businesses including the creation and launch of Get Your Locks Off ( barber shops )and Millys Boutique.
Between 2010 and 2016 he was a regular contributor in the national media appearing many times on RTE TV & radio,Newstalk, the Late Late Show, BBC TV and Virgin One media.
He is also recognized public speaker on subjects relating to all things business.
In 2013 George featured in the RTE documentary grow your own business.
He is married with 2 kids, a native of Clonmel and a member of the Society of Irish motor industry(SIMI).